Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events.
To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet appearing as a black block in the Twitter feed. On the first day of the campaign the website had more than 165,000 visits with thousands of people tweeting their sorrow. The site has since been used to mark such occasions as the passing of Amy Winehouse and Steve Jobs. Mourning Tweet has become the new way to express grief in the social media world. If you need to express your mourning on Twitter head to www.mourningtweet.com. Thanks Diego!