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M&M’s have launched a stylish new online easter egg hunt microsite called “Join The Hunt“. The campaign was produced by FirstBorn & Proximity for the Canadian campaign. The easter egg hunt is promoting their “Speck-tacular Eggs” product line with users hunting down 16 speckled eggs for their chance to win a trip to New York, Las Vegas or Orlando this easter. The graphics are pretty special, and the flow of the website makes it so simple to use but engaging enough to keep you there longer than you had time for! Make sure you look out for the games to play along the way and don’t forget there are 4 secret worlds within awaiting discovery! Check out the microsite here.
[...] few candy companies such as M&M, and Cadbury held online Easter egg hunts in years past, but their executions were obviously [...]