(3 votes, average: 4.33 out of 5)
M&M’s are doing something a little different over in Denmark, utilising Bookmarklets (little Javascript apps that are launched from a bookmark) to help turn every website in the world, into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website.
Essentially, you goto the M&M’s “Space Heroes” website to get the Bookmarklet (just drag the spaceship into your bookmark bar) then jump onto any site you like… Google. Facebook .etc What ever you fancy, then click on the Bookmark in your browser bar, and you’re in the game!
While it’s by no means a seamless user experience, it is pretty quick & simple to do, so if brands can create the desire to get involved, Bookmarklets might have legs. Created by BBDO Denmark.
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February 28th, 2011 at 11:19 pm
Well cheeky…well clever!
March 3rd, 2011 at 10:14 pm
Funny. But it should say “Created by Erik Andersson” which is the true inventor of the idea and the technology. Check out http://erkie.github.com/ which went viral eraly last year. All BBDO have done is add a spaceship and some m&ms. It doesnt really carry any relevans to the brand. But perhaps they have given the young boy a fair amount of money. Hope so
March 4th, 2011 at 11:03 am
Did BBDO not give credit to the original developer ? http://erkie.github.com/