Here’s a unique idea for the Missing Children Society of Canada, aiming to create the world’s most valuable social network, by allowing people in Canada to donate their Facebook and Twitter accounts to the cause, so that when a child is reported missing, it activates each of the donated account and uses them somewhat like a sort of government warning system to raise awareness and hopefully, because it’s location based, can help find that child faster… It also just picked up a Lion in Cannes, so make sure you check it out here… Created by the guys at Grey Canada.
Anything for a good cause! I guess social platforms like Facebook has time and again proven its power to make a difference. We can never really underestimate how it can change lives of people for good. And how it can help people unite for a cause.
[...] time and tools that provide little or no value to society. A new campaign from Canada called “The World’s Most Valuable Social Network” is aiming to change that perception though as it helps find missing [...]
[...] of time and tools that provide little or no value to society. A new campaign from Canada called “The World’s Most Valuable Social Network” is aiming to change that perception though as it helps find missing [...]