MINI: The ‘Salute’ Digital Billboard Campaign

Wed, Sep 25, 2013
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Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS (thanks Dave).

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