MINI Psychic: Ads That Know Your future

Mon, Dec 10, 2012
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The new MINI Roadster knows that your most exciting adventures are ahead of you, so MINI has created a campaign called ‘The Psychic Roadster’. Starting with billboards telling you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalised psychic reading powered by your IP address, in turn pulling in weather feeds, local places of interest and etymology to convince you the reading is somewhat true…

The Psychic readings reveal a future of exciting adventures with the MINI Roadster, delivered across desktop, tablet and mobile experiences. Very cool work from the guys at Profero. (thanks Dave)

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