MINI: Fan The Flame Social Installation

Thu, Jan 19, 2012
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MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates you a burst of flame on the rope in real time…

If you’re burst of flame breaks the rope and sets the MINI Countryman free, it’s yours to keep! This is another great examples of the real and digital worlds combining. By TBWA/Agency.com

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    Posted by: Aden Hepburn

    5 Comments For This Post

    1. Jeff Says:
      January 20th, 2012 at 12:44 am

      Would rather see the Mini burn. Nasty, nasty car.

    2. Mark Simones Says:
      January 20th, 2012 at 1:17 am

      Such a brilliant and clever idea, MINI really know how to engage their audience and make a lasting impression.

    3. Nik Says:
      January 20th, 2012 at 2:22 am

      Nice, but http://www.youtube.com/watch?feature=player_detailpage&v=FOoBgR8VmRs

    4. Grapplica Says:
      January 21st, 2012 at 6:01 am

      Yes Nik, nice but: http://www.youtube.com/watch?v=6xO5yTgxPO8

    5. Mike Says:
      January 22nd, 2012 at 6:28 am

      Like the interactive idea, but seems like a cheap way to get Likes. A Like should be connected to genuinely liking a brand, not paying for your chance at a free car.

    4 Trackbacks For This Post

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      January 20th, 2012 at 3:16 am

      [...] (Source) Share this:TwitterFacebookLike this:LikeBe the first to like this post. Tagged Ad Age, Agency.com, app, Belgium, BMW, Brussels Motor Show, BSSP, Burn Zone, car, Countryman, facebook, flame, MINI, review, rope, slope, TBWA Search for: [...]

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      January 20th, 2012 at 12:42 pm

      [...] via »» MINI: Fan The Flame Social Installation | Digital Buzz Blog [...]

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