(15 votes, average: 4.87 out of 5)
MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates you a burst of flame on the rope in real time…
If you’re burst of flame breaks the rope and sets the MINI Countryman free, it’s yours to keep! This is another great examples of the real and digital worlds combining. By TBWA/Agency.com
Would rather see the Mini burn. Nasty, nasty car.
Such a brilliant and clever idea, MINI really know how to engage their audience and make a lasting impression.
Nice, but http://www.youtube.com/watch?feature=player_detailpage&v=FOoBgR8VmRs
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Yes Nik, nice but: http://www.youtube.com/watch?v=6xO5yTgxPO8
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Like the interactive idea, but seems like a cheap way to get Likes. A Like should be connected to genuinely liking a brand, not paying for your chance at a free car.
[...] has impressed yet again with Fan the Flame- a campaign to drive “likes” of their Facebook page in Belgium and Luxembourg. Mini installed a [...]
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You can read more about the making-of of this project here:
http://jandecoster.wordpress.com/2012/03/12/mini-fan-the-flame-making-of/