MINI Clubman Viral Ad “Fake”

Thu, Mar 26, 2009
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It’s been a little while since we’ve seen new work for MINI, but here comes the MINI Clubman Viral. In what is actually not your standard style of viral, MINI actually take you into a car trailing a pair of MINI Clubman cars and start to talk about how this ad is actually a viral… Not sure I quite get the thinking behind the way it was done or the reason why (perhaps there is a bigger “fake” campaign out there for MINI at the moment I’ve not seen?), but it’s very well executed and ties in nicely to the positioning line at the end of the ad in typical MINI fashion. The MINI clubman viral ad is a pretty nice piece of work, but what’s your opinion on it?

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