There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind the scenes action that’s pretty cool. Enjoy!
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July 13th, 2009 at 4:25 am
Mini was the first AR campaign, so it might be standard for 2009, but at the release date it was innovative. the video above is about a year old..