Microsoft is heating up the battle of the ads against Apple with the new “Microsoft Office 2010: The Movie” trailer released. Call me what ever you like, but this isn’t half bad from Microsoft right?! Check out the Office 2010 campaign website here.
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July 15th, 2009 at 3:57 am
In my opinion, its just disgusting…and absolutely miss aligned of the communication that microsoft started with windows…
HORRIBLE!
July 15th, 2009 at 10:45 am
I thought it was funny. Refreshing to see Microsoft show a sense of humour.
July 15th, 2009 at 1:33 pm
What a ham-fisted piece of shit. Seriously – forced humour, bolted together narrative, over the top effects (would have been funnier if all the sets, costumes and locations weren’t so schmick).
July 15th, 2009 at 2:03 pm
I don’t uderstand what Microsoft are trying to do here? What’s the message? I agree with you Macelo, they have shifted their communication focus completely here and it doesn’t seem to have worked…The humour doesnt flow, i didn’t get the ‘plot’. A great example of how trying to be too clever has not worked….
July 16th, 2009 at 1:48 am
Actually is really funny, but is Microsoft and there are a lot of bad marketing around it, everything done by MS is prejudged. Yes they did a lot of great stuff, that eventually become so bad because they where was conservative to change. And now they are changing i hope on good side.
I want that font!
July 17th, 2009 at 6:35 am
I thought it was a very professional piss-take until I went to the website and Firefox demanded that I install Silverlight to view the content. I thought to myself “how ironic that these guys are hassling Microsoft and yet using Microsoft products”. I didn’t bother installing Silverlight, I just clicked on the “for mobile devices” link instead. That’s when I saw the interviews with Microsoft employees and then I realised “oh, it’s not a joke, it’s an ad!”
September 6th, 2009 at 9:40 am
If it’s like the last PC/MS ad campaign–”I’m a PC”–it was done by a production company that uses solely Macs . . . A bit too clever . . . and way out of touch.