This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community.
Users had to pass a series of challenges by watching video clips and answering specific questions to pass the test and become one of the newly adopted Oddball Family members and win one of the 100 double passes. You can check out the Facebook App here, it was created by The Content Agency. (Thanks Melinda!)