Metropole Tweetphony: Send Musical Tweets

Tue, Apr 9, 2013
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We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their own 140 character composition and have it added to other crowd sourced compositions and played out in near-real-time… Done before? or New with a twist? Love to hear your thoughts!

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