I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 super models all holding cameras. The idea is that you can view the sexiest angles of the car, each perspective is shot from where one of the models stands.
Once your done exploring, you can grab your own camera and move around the car to find the perfect shot from your self, then save, share and download as a wallpaper (including the girls). Check out the site here and thanks Martina for alerting me to it, the campaign was created by Scholz & Volkmer in Germany! Personally, the Audi S5 is still higher on my shopping list…
always loved the Mercedes microsites as they launch models – the last c-class site (german one) was great. (can’t find a link to it now).
Scholz & Volkmer always make some good surprise with concept. And they have just 100 employees.
Love this one, simple and beautiful.
Great to hear that you like our site!
Best regards from Germany,
Chantal