(5 votes, average: 4.40 out of 5)
Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like…
Technically that combo of car and pattern is a dormant media platform. So what if you could re-engineer it to drive wider-spread consumer hype before a new model launched? Well, you’d probably replace the pattern with QR codes right, and then it might look something like this!
Created by the guys at Jung von Matt/Alster.
Great to see a company finally using QR codes in an engaging, consumer focused manner. Well done.
Not at all interesting, in my eyes. A car covered in QR codes — but you need to have the app to engage with it first. So if you see this bad-boy driving around, you’re powerless to act unless you’ve got the app already.
Tech use for tech’s sake. And the worst sort of tech out there right now.
Not a bad idea, but what’s to stop car journalists winning it rather than the guy on the street?
Also shame about the cheesey VO
[...] Mercedes-Benz: QR Code Trophies [...]
[...] Mercedes-Benz: QR Code Trophies [...]