Mercedes-Benz UK are running a pretty interesting campaign called “Escape The Map“. It’s lead by a TVC challenging a much younger demographic to jump online and play the “Escape The Map Game”. I’ll be honest, it’s a pretty weird game, and that’s a dam expensive car, but you have the chance to win a new Mercedes C 63 AMG Coupe if you can escape the map, so I guess it will actually get plenty of people playing!
Basically, you’ve got to navigate through the interactive video experience, completely various challenges along the way to escape before your head becomes blurred out. If you escape, you’ll be in the draw for that car… Would love to hear your thoughts?