(9 votes, average: 3.33 out of 5)
Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year…
To kick it off, Mercedes-Benz lets you explore the Fitnessbike in a detailed Augmented Reality experience, along with all sorts of additional content overlayed on the app interface. But more like it is once you start to explore the additional sports accessories for say, the new C-Class.
I guess the real question here is, do you really need this to be an Augmented Reality experience? I don’t think so, it’s probably just “cooler” rather than a “functional” execution in my opinion… But, I’d hate that to get in the way of brands experimenting with new, innovative mediums, plus I’m sure there is something special for that Mercedes-Benz demographic to hold a device and explore their future purchase through an AR experience… What do you guys (and girls) think?
Very cool, but is this better than a flash demo? If so, why?
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Awesome experience and execution.
@Adam, I would hope they created both an AR and Flash version. I think both experiences have their own strengths and situational context.
Key Point: Both experiences can work together. They will occur at different times and provide people with different types of “joy”. I don’t think either should be consider “better”. They both add up to an informative cool.
- Augmented Reality (via mobile) allows the viewer to quickly extend their experience from the dealership or Mercedes event via their mobile device & QR code.
- Flash (via desktop) can provide a potentially deeper experience. One that could be more comfortable and more detailed.
I do wonder why they focused on the accessories though.
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Nice to see our product here on this site!
@Marcus: Our client was the accessories department, that’s why we only had the focus on this section. For this case we developed it just for mobile phones.
A flash version has the disadvantage that you have to have a computer with a webcam standing in front of you. So you have to be at your desk. With a mobile app you can show the AR everywhere. Also the performance on phones was better with high poly 3d models (should change with flash molehill)!
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What development SDK was used for the iPhone version? Curious to know how to use only an image as the tracker without the need for a border or edge as the tracker. And was this done cross platform, or developed in iOS and Android separately?
@Ken: We chose Unity3D and the Qualcomm AR package. Low cost environment and cross platform development (still hate to develop on a mac though
). We used the same environment for a tin can throwing app (https://market.android.com/details?id=com.karlknauer.dosenwerfen); its a great combination and has a lot of potential!
[...] Another car company is getting involved with AR in accessories – instead of focusing on a specific campaign, this is another app where people can get a [...]
couldn’t agree with your 3rd paragraph more. MB buyers are rich, probably have a tablet, and would probably enjoy this. but it is completely unnecessary lol.
in fact, this isn’t really anything new here.
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