(17 votes, average: 4.53 out of 5)
Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from.
This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s a nice way to get customers to interact with the brand and to let them find out more about the produce used in Macca’s meals. It’s always good to see brands integrating their products and experiences in the offline world with online technology. What do you think?
Find out more about the app here. Nice work DDB Australia.
Digital Buzz » McDonald’s: TrackMyMacca’s App http://www.digitalbuzzblog.com/mcdonalds-trackmymaccas-app/
mmm… with the AR, very cute for kids. But for the rest of us , there’s no getting around issues like the Carbon foot print of one burger, not to mention that of each farmer/ supplier. Opens up a can of warms doesn’t it?
[...] McDonald’s: TrackMyMacca’s App | Digital Buzz Blog [...]
[...] aplicación tan chula la he encontrado en Digital Buzz. Comparte:Meneame Pin ItMásShare on TumblrDiggCorreo electrónicoImprimirMe gusta:Me gustaSe el [...]
[...] this app offers is pretty interesting and impressive. Combining data with GPS location technology and even augmented reality, it shows that consumers want to have information ready for them to have on the go at any given [...]
[...] Social search means everything can be geo-targeted, hence consumers will be able to find brands by location. So expect a growth in local area marketing on a mass scale. Check out Maccas new App ‘TrackMyMaccas’ which is a great example of utilising geolocation, augmented reality, and data driven ingredient and supply chain information http://www.digitalbuzzblog.com/mcdonalds-trackmymaccas-app/ [...]
[...] Visto en: DigitalBuzzBlog [...]
[...] McDonalds hat in Australien eine App erstellt, mit der man per AR sehen kann, wo die einzelnen Lebensmittel herkommen. [...]
[...] McDonald’s: TrackMyMacca’s App Tags: augmented reality, branded content, digital campaigns, iphone app, iphone apps, latest technology, macca's, mcdonald's, trackmymacca's app [...]
[...] Eine neue App wurde vor kurzem am australischen Markt eingeführt. TrackMyMacca’s ist eine gratis I-Phone App, die über die Produkte von McDonalds informiert. Mit TrackMyMacca’s kann die Herkunft der „Burgerzutaten“ nachverfolgt werden. Die App zeigt den Konsumenten wo und von wem die Zutaten stammen und wie die Versorgungskette von McDonald’s funktioniert. Die App gewährt den Konsumenten einen Blick hinter die Kulissen und zeigt wo die Nahrungsmittel herkommen. Durch diese App können sich die Konsumenten interaktiv mit der Marke beschäftigen und mehr über die Produktion herausfinden.[1] [...]