McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters.
Level 1 starts with “Time To Spy Grimace” but as Ash from BannerBlog also points out, it’s probably a little hard to get started, and certainly challenges your reaction time right from the outset!
But at the same time, I guess kids are getting better and better at this kind of interaction. It’s a great little idea, shot beautifully on the streets of Sydney too! Give it a go. What do you guys think?