Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time.
LOADED was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next instalment depending on what fans wants to happen, culminating in this 8-Minute short film. Make sure you check out the end credits and out takes!
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Is this like a 9 minute McDonald’s ad? XD
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