McDonald’s NFC Powered ‘Happy Table’ Games

Mon, Sep 2, 2013

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This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store.

The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming the track for kids to drive their NFC enabled smartphones around. Each tag unlocks the next part of the game, challenging kids to mini games, animated stories and more as they drive their own virtual car around McDonald Land… I’m expecting experiences like this to take off in 2014…

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