This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play.
Featuring a virtual game board, the app stashes gaming tickets onto the virtual board, and helps players keep track of what they still need to win those major prizes in the world’s largest promotion. The stash also doubles as a digital wallet, with players able to swipe-to-redeem prizes in store across the country. Created by VML Australia. Download the app here.