(8 votes, average: 4.50 out of 5)
Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard.
By using the latest technology the smartphone’s geo location verifies that the user is in the game area, therefore there is no app download required in order to participate. Players choose their treats and if they last for more than 30 seconds they win a coupon, earning them free fast food at a nearby McDonalds. This digital coupon is automatically sent to the users phone along with instructions on how to claim their McDonald’s treat at their nearest store.
We love the simplicity of this idea, nice work DDB. It’s great to see a campaign that combines clever digital execution with a fun and interactive idea while also driving customers in store to redeem an instant win prize. We’re looking forward to seeing what’s coming next from the guys at DDB.
Nice example for interaction with the customers, creating awareness and use of location-bases services!
[...] Fonte: Digital Buzz [...]
[...] here to learn all about how McDonald’s got people playing games to win treats in Stockholm via [...]
[...] Next is Stinger Report Newsfeed 1051. McDonalds has created an interactive billboard, where users with a smartphone can play to win a digital coupon. It’s an innovative idea, yet another idea to file under the “Why Coin-Op Arcades Should Be Using Smartphone Connectivity To Reward Players And Drive Further Play”. Here’s a video of the billboard in action. Via DigitalBuzzBlog [...]
yeah, excellent marketing. On a more serious note, did anyone notice how beautiful the girls working in McDonalds are in Stokholm? That is how you sell burgers.
[...] way to use technology tailored to your brand, your target audience and your resources. However the best part is the promotion drives actual traffic to the store– so it helps the bottom [...]
[...] lance une opération de couponing via un jeu interactif sur billboard géant http://bit.ly/jpH0gc [...]
[...] with consumers with the notion that they get to play a game to get a certain prize through an interactive billboard (free item from McDonalds) or experience in real life from an eye witness account a pop culture [...]
[...] challenge where they can play for their favorite McDonald’s treat. By Léa Lequien Source : McDonald’s : Interactive « Pick N’ Play » Billboard. 2011… Ce contenu a été publié dans Communication and Innovation par leaiscom, et marqué avec [...]
[...] Interactive Pick N’ Play - [...]
[...] • MacDonald’s : Interactive Pick N’ Play - DDB [...]
[...] at least 30 seconds were rewarded with a coupon sent to their mobile phone for free food at a nearby McDonald’s. The key point was that the company combined the fun of public gaming (and no app download needed) [...]