McDonald’s: Dollar Drink Days Experiential

Sun, Aug 7, 2011
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 3.80 out of 5)
3 Comments

Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture.

The catch is, this ice sculpture has over 4,000 $1 coins frozen inside, with each $1 just happening to be the going rate for drinks at McDonald’s this summer! After a while, passers by started to pick at the ice, eventually working out that they can take as many coins as they can get out!

Be Sociable, Share!
, , ,

Posted by: