(5 votes, average: 3.80 out of 5)
Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture.
The catch is, this ice sculpture has over 4,000 $1 coins frozen inside, with each $1 just happening to be the going rate for drinks at McDonald’s this summer! After a while, passers by started to pick at the ice, eventually working out that they can take as many coins as they can get out!
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Looks like they took a little inspiration from the Neuw Denim launch in Oz last year http://www.sweatybettypr.com/blog/?p=3163
[...] McDonald’s Canada created a giant ‘M’ ice sculpture at a summer beach in Alberta for an experiential marketing promotion. Ordinarily this would have been just one extra step towards a puddle of water, but this sculpture was special. McDonalds’ placed over 4,000 $1 coins inside the ice. Which just so happens to be the price of drinks at McDonald’s this summer. For more information, and video, please see McDonald’s Canada. [...]