McDonald’s: Dollar Drink Days Experiential

Sun, Aug 7, 2011
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Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture.

The catch is, this ice sculpture has over 4,000 $1 coins frozen inside, with each $1 just happening to be the going rate for drinks at McDonald’s this summer! After a while, passers by started to pick at the ice, eventually working out that they can take as many coins as they can get out!

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