It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, helping to grow things like tomatoes and mustard seeds.
Players will be rewarded with all sorts of virtual McCafe items that allow them to grow their own farms twice as fast! Plus, they also get a McDonald’s hot air balloon flyover for their efforts…
The exposure is seriously huge for McDonald’s, who gains almost instant exposure and potential brand interaction to the near 70 million active Farmville players around the world. And with that in mind, I’m pretty excited to see the case study that comes out of this, and more so to see how much this cost them! The only other brand to have partnered with Farmville was Microsoft’s Bing earlier this year. So what do you think?
Hope everyone enjoys the McDonald’s Farmville Farm Video!
Microsofts bing has been an utter commercial fail, so if thats anything to go by…..
[...] by McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Via digital Buzz // [...]
Does it include GMO crops?
Cool soundtrack though
Very smart move from McDonald’s. It says a lot about how McDonald’s is keeping an eye and exploring alternative marketing venues. My guess is that the cost for this branded Farmville effort is far less than the cost of conventional media to reach 70 million people.
It is a cool idea but what purpose does it serve? Out of all the user of farmville how many wouldn’t have been exposed to McD? Is it more about building goodwill?
[...] digitalbuzz, brandchannel This entry was posted in Uncategorized and tagged Facebook, FarmVille, MacDonald's, [...]
[...] DigitalBuzz) [...]
[...] have created a virtual farm on the internet using the gaming phenomenon Farmville. Article link http://www.digitalbuzzblog.com If you play the Farmville app on Facebook, what will happen for one day only is that McDonalds will [...]
[...] sordid tale of Nicola Tesla; a cool Star Wars inspired stop motion music video; Maccas gets into Farmville; make that booty really pop with the Booty Enhancer; cyclists get the Onion treatment; and [...]
A shocking waste of shareholder money.
[...] McDonald’s a été une des premières marques à sponsoriser Farmville, lors d’une opération évènementielle en octobre 2010. Sa ferme brandée devenait la ferme voisine de chaque joueur. Les joueurs étaient invités à venir travailler dans sa ferme pour l’aider à cultiver ses graines de tomates et de moutarde. Ils étaient ensuite récompensés par des biens virtuels McCafé, qui leur permettaient de faire pousser leurs propres cultures plus rapidement. [...]