It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, helping to grow things like tomatoes and mustard seeds.
Players will be rewarded with all sorts of virtual McCafe items that allow them to grow their own farms twice as fast! Plus, they also get a McDonald’s hot air balloon flyover for their efforts…
The exposure is seriously huge for McDonald’s, who gains almost instant exposure and potential brand interaction to the near 70 million active Farmville players around the world. And with that in mind, I’m pretty excited to see the case study that comes out of this, and more so to see how much this cost them! The only other brand to have partnered with Farmville was Microsoft’s Bing earlier this year. So what do you think?
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October 9th, 2010 at 11:58 am
Hope everyone enjoys the McDonald’s Farmville Farm Video!
October 9th, 2010 at 6:15 pm
Microsofts bing has been an utter commercial fail, so if thats anything to go by…..
October 10th, 2010 at 8:17 am
Does it include GMO crops?
Cool soundtrack though
October 11th, 2010 at 10:37 am
Very smart move from McDonald’s. It says a lot about how McDonald’s is keeping an eye and exploring alternative marketing venues. My guess is that the cost for this branded Farmville effort is far less than the cost of conventional media to reach 70 million people.
October 11th, 2010 at 3:28 pm
It is a cool idea but what purpose does it serve? Out of all the user of farmville how many wouldn’t have been exposed to McD? Is it more about building goodwill?
November 14th, 2010 at 9:23 pm
A shocking waste of shareholder money.