McDonalds Burger Roulette App Concept

Mon, May 30, 2011
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This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is simple and has a nice mobile voucher integration which brings the campaign back to point of sale, which is often missed with Facebook campaigns. I think there could be more done to create a challenge against friends which would help to spread a campaign like this but overall a nice, simple and fun idea. What do you think?

The Burger Roulette app made by art directors Shahak Shapira and Edi Inderbitzin at Miami Ad School Europe, Berlin.

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