(7 votes, average: 3.71 out of 5)
This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is simple and has a nice mobile voucher integration which brings the campaign back to point of sale, which is often missed with Facebook campaigns. I think there could be more done to create a challenge against friends which would help to spread a campaign like this but overall a nice, simple and fun idea. What do you think?
The Burger Roulette app made by art directors Shahak Shapira and Edi Inderbitzin at Miami Ad School Europe, Berlin.
F-A-N-T-A-S-T-I-C !!!
i have to say, the music is trying a little too hard to make a not so great concept work. the saving grace is the offer to give everyone who’s mouth fits a burger, a free burger o as far as i understand it. but, as an app. really?
Hey Maciek,
I’m afraid you got us wrong. We were fascinated by the idea of an app that can actually measure how wide you can open your mouth to find the exact right burger for you. Why shouldn’t it be an app?
As a bonus for everyone who tries the app, we wanted to offer the chance of getting a coupon (maybe, indeed, a free burger).
Now about the music: It really doesn’t have a lot to do with the concept, we found it suitable. It could be a Justin Bieber song for all we care, the concept would still stay the same.
best,
s
Meh. I think it’s funny. And a concept I’ve ne’er seen before.