Maxis SOS: The Emergency Lifeline Campaign

Mon, Mar 14, 2016
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In ASIA, monsoon rains are highly destructive and can cripple towns and cities in just hours. So Maxus, a communications company in Malaysia, has launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding.

The “SOS” device is safe, reliable and easy to use. It can be set up within minutes in a flood-affected area, providing a temporary phone infrastructure at the most critical of times. The SOS network is powered by custom designed weather-proof boxes that consist of multiple ‘mesh nodes’ and a high-powered battery, router and antenna. The nodes are specifically designed to be placed on the rooftops of houses and buildings in affected areas, connecting with each other to form a mesh communications network, strong enough for emergency situations.

All smartphones in the area are then able to connect to the SOS ‘wifi’ network regardless of service provider, allowing users to send messages within the area. Only a few mesh nodes are needed to cover several square kms and the battery in each node lasts for one week. Seriously cool work from the crew at Ogilvy Hong Kong.

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