This is a great way to showcase the launch of the MAS museum in Antwerp (Flanders, Belgium). This virtual tour campaign was developed by Prophets for the MAS (a new museum in Antwerp) which opened it’s doors on 17 May this year. In order to introduce the MAS to the general public, it organised a phygital tour, a digital ‘live video tour’ offered by a physical guide at the museum that you get to control online. It is the first of its kind.
Users can visit mas.be and choose one of the five live guides standing on the different floors of the MAS. You can then control one of these physical persons from your computer to take you on a tour of the museum. You can indicate where you want to go with your keyboard’s arrow keys.
This campiagn promotes the MAS to an international audience in a unique and interactive way, giving users a taste of what they can expect to see and experience in he museum. At the end of your visit, you are offered a travel deal. Online users visiting livetour.mas.be outside the MAS opening times can view previously recorded videos.
Try it out and let us know what you think.