(10 votes, average: 3.70 out of 5)
With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence.
The video above showcases the campaign and how through a single mobile website, tempting people to hit the ‘Airplane Mode’ button, instantly triggering a countdown for 60 seconds of silence. Before adding your minute to the global minute of silence tally. Well played McCANN Kuala Lumpur.
rt Malaysia “A Minute of Silence” Mobile Campaign: With such horrible tragedies hitting just months apart, Mal… http://t.co/NdKB06hhKT
Malaysia “A Minute of Silence” Mobile Campaign: With such horrible tragedies hitting just months apart, Malays… http://t.co/oGcJKZfHJq
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Malaysia “A Minute of Silence” Mobile Campaign http://t.co/i0HOtPX4K7 @henriquegg
Malaysia “A Minute of Silence” Mobile Campaign http://t.co/1jtl2JkMuJ #Digital#Marketing
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In two minds about the “A Minute of Silence” Mobile Campaign http://t.co/0pCcKFBOyG
Malaysia “A Minute of Silence” Mobile Campaign #smm #socialmedia #advertising #marketing http://t.co/QShD8ihAML
Malaysia #AMinuteofSilence activates #flightmode for 1min #MobileCampaign #xcool #advertising #digitaladvertising http://t.co/HH7KxH6ATy
This campaign used technology to create a moment of silence http://t.co/GrM5iJ1mtC