We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented reality app to hunt them down and collect them before everyone else does. Claim the most and you’ll be headed to New York as a reward. Created by Lowe Brindfors.

(4 votes, average: 4.75 out of 5)
A pretty neat augmented reality concept. Look forward to see how many people participate.
[...] La marca de helados Magnum ha aplicado también este concepto en la campaña Magnum Pleasure Hunthttp://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/ [...]
[...] La marca de helados Magnum ha aplicado también este concepto en la campaña Magnum Pleasure Hunthttp://www.digitalbuzzblog.com/magnum-pleasure-hunt-across-amsterdam-arg/ [...]
[...] of both the Magnum Pleasure Hunt advergames, the Amsterdam branch of the company have crafted a mobile ARG tie-in to exploit their [...]