Straight out of the blocks for iPad 2 is the new “Magic Mirror” Augmented Reality iPad App using advanced facial tracking and user recognition features to deliver the magic mirror experience. While this demo presents a totally playful experience, it’s the tech smarts combined with the iPad 2′s features that will be quite exciting for brands and agencies to harness commercially.
Not only will we see apps that allow you to try on virtual glasses, hats, jewelery .etc using facial tracking (like we have been for some time), but the facial recognition technology means we can take apps to the next step by detecting if a user is male or female, delivering completely different content experiences, and even remembering who users are to save favourites or re-activate elements from that individuals last app use. This is all pretty exciting, so who will be the first brand to market?
After thinking about this for more than just a few mins, the power of facial recognition / user recognition when iPad apps launch could create a whole new world of opportunities for creative and user experiences… hmmm…
Awesome. The ipad2 and its new features are sick. Service providers and content owners need to figure out how to push content to multiple devices and then track the usage.. this digital world is exploding.. just think of the advertising capability behind that? love it, love it, love it
Cool. Just one new camera alone (I know there’s 2 on iPad 2 haha) can make tons of new opportunities!
App is kinda cool for messing around — but is anything more annoying that the way apple presents itself as trendy and edgy?
[...] （消息來源：Digital Buzz、TNW；圖片來源：i-techknow） Tag: apps,AR,iPad 2 [...]
Fun! I could probably do this for hours on end.
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