Macy’s: Believe-o-Magic AR Xmas Card App

Sun, Nov 13, 2011
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Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, only this year, if you’ve got the app on iOS or Android, the little ones will be in for a nice surprise, with Virginia and her friends to life… Check it out here

The app lets you choose your favourite characters, take photos and then customise virtual cards… I quite like the functionality, it’s empowering the kids to do something a little more engaging once they’ve had the AR experience, and makes perfectly shareable content on the fly!

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