At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard.
As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker. And while this is essentially a gimmicky play, it does generate the brand interaction and connection they are after quite well…
This experiential is also part of a new social campaign that has just launched, the “Lynx Excite Fallen Angel” which challenges users to head to Facebook to see if they are the one person on earth that can release an archangel…
Agency is TMW.
Whoa! That was just so amazing. It was really like a real angel who falls down from the heaven.
The possibilities of Augmented Reality are endless!
Amazing!
@ Luke – thanks for pointing out the agency
The online fallen angel game was TMW, but the AR outdoor stunt was Mindshare Invention, Grand Visual and Mindseye Media.
[...] falling angels. Since then, the brains behind this campaign have taken this execution to a whole new level. You see, a TV ad can only do so much when attempting to blur fantasy and reality. However, [...]
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[...] Here’s another great example of how technology took a static medium and made it interactive: an augmented reality billboard set up for Lynx in London’s Victoria Station. In this case, when passersby step into a “hot spot” they [...]
[...] the saviour of many a sweaty-pitted youth, rolled out an experiential campaign featuring the Lynx Excite Angels, which used an augmented reality twist that saw people interacting directly with the angels via a [...]
Agency is actually BBH: http://www.engadget.com/2011/03/17/lynx-augmented-reality-stunt-drops-scantly-clad-angels-on-terres/
TMW did a facebook game about Kelly Brook, not this AR activity.
Read more: http://wallblog.co.uk/2011/09/22/top-50-social-media-campaigns-revealed/#ixzz1YlnDjCff
[...] the saviour of many a sweaty-pitted youth, rolled out an experiential campaign featuring the Lynx Excite Angels, which used an augmented reality twist that saw people interacting directly with the angels via a [...]
[...] URL: http://www.digitalbuzzblog.com/lynx-augmented-reality-excite-angel-ambush-london-victoria/ [...]
[...] get to interact with a holographic angel that descends from the sky. (You can see a video here: http://www.digitalbuzzblog.com/lynx-augmented-reality-excite-angel-ambush-london-victoria/ [...]