At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard.
As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker. And while this is essentially a gimmicky play, it does generate the brand interaction and connection they are after quite well…
This experiential is also part of a new social campaign that has just launched, the “Lynx Excite Fallen Angel” which challenges users to head to Facebook to see if they are the one person on earth that can release an archangel…
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March 15th, 2011 at 10:57 pm
Agency is TMW.
March 16th, 2011 at 1:40 pm
Whoa! That was just so amazing. It was really like a real angel who falls down from the heaven.
March 16th, 2011 at 7:36 pm
The possibilities of Augmented Reality are endless!
Amazing!
March 17th, 2011 at 9:47 pm
@ Luke – thanks for pointing out the agency
March 19th, 2011 at 2:12 am
The online fallen angel game was TMW, but the AR outdoor stunt was Mindshare Invention, Grand Visual and Mindseye Media.
September 23rd, 2011 at 8:23 pm
Agency is actually BBH: http://www.engadget.com/2011/03/17/lynx-augmented-reality-stunt-drops-scantly-clad-angels-on-terres/
TMW did a facebook game about Kelly Brook, not this AR activity.
Read more: http://wallblog.co.uk/2011/09/22/top-50-social-media-campaigns-revealed/#ixzz1YlnDjCff