Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses.
People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative.
[...] on Digitalbuzzblog Spread the love:FacebookTwitterMoreStumbleUponRedditDiggPrintEmailLinkedInLike this:LikeBe the [...]
[...] Source: Digital Buzz [...]
I’ve been doing invisible ads for years now, but the clients didn’t understand why I overcharge them
[...] THE WORLD’S FIRST INVISIBLE AD. Lynx produces some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by our friends at Soap Creative. via digitalbuzz [...]
[...] campaigns are popping out after one another competitively using new features such as using ‘invisible advertisements‘, Twitter gambling and how about the 3-D holographic [...]
[...] Click here to see the invisible screens in action [...]