Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live on a tennis court.
Users who visit the site can log-in via Twitter and position their tennis ball by dragging and dropping onto the virtual court to take a shot and challenge Tsonga. The shot is then allocated a hashtag and tweeted out with a personal message from the user to Tsonga. The on-court robot is connected to Twitter via 3G and selects users’ Tweets at random to fire tennis balls at Tsonga.
It’s good to see a financial services company having some fun with Twitter and doing something that’s a bit more innovative. You can get involved from 23rd May by visiting tweetandshoot.wearetennis.com.