LG recently launched a new range of monitors in a very interesting way! They created an interactive documentary about the Owl Of Smamot, a mythical “self illuminating” owl that LG hopes to model their next gen monitor technology off.

The site is quite an experience, where you can follow the documentary or explore the map on your own while finding clues along the way. Plus, you’ll get to interact with the new technology and features of the LG monitors.

The site has some amazing art direction, seamless transitions and great content to create an engaging experience. Check out the website here and download the special widget, because once LG get 5,000 downloads they will donate a chunk of money to WWF to help save the Owls.

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