(10 votes, average: 4.20 out of 5)
A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An interesting play which actually wraps up into their product prop pretty well… What do you guys think? Cool, but perhaps the animation could have been more dramatic?
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Aaaand it’s already backfiring due the fact that it was not a real prank. At 1:26 the greenscreen reflection can be seen, and the perspective from the different camera angles is not the same. I understand there can be technical limitations you might fix in post, but hiring a bunch of actors to fake a prank is sad.
As the comments on YouTube rightly point out (unless they’ve been removed/flagged as spam by LG already), it’s completely fake:
1. The perspective of the drop below is set to look real for the camera we’re looking through, and not for the actors (remember the corridor scene in MI: Ghost Protocol?)
2. You can clearly see the reflection of the green screen that’s really on the floor on the metal bars in a shot.
A waste of time and effort. Don’t you have better ways to show off LG without using people’s reactions and fears.
[...] Don't Fall Through the LG Elevator Floor Tags: Digital Signage Connection Blog, Installation of the Week, Content Idea Exchange, Content, Products, Technology, Displays and Projectors, Advertising Agencies, Public Spaces, Systems Integration/Installation October 24, 2012 Article By: Brent Adams So the experts at LG hijacked an elevator, made a floor out of digital screens and installed the digital floor in the elevator.Afterwards, these shenanigans ensued, just in time for Halloween.What are your thoughts? What do you think about such an installation?— Source: http://www.digitalbuzzblog.com/lg-falling-floor-digital-elevator-installation [...]
I like it. Thinking out side the box. Nice lg!
[...] LG: Falling Floor Digital Elevator Installation [...]
[...] The floor’s falling away! [...]