LG: Falling Floor Digital Elevator Installation

Tue, Oct 23, 2012
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A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An interesting play which actually wraps up into their product prop pretty well… What do you guys think? Cool, but perhaps the animation could have been more dramatic?

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