Lexus Dark Ride: Digital Experience

Mon, May 17, 2010
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Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid.

The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly vehicles, but also want a sporty looking car. MDC owned agency Skinny NY and Stink Digital created this very cool campaign together. Check out the experience here.

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