With the new Facebook “like” plugin launched last week, Levi’s have jumped in to created a social shopping experience. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote.
On individual product pages, it even pulls in pics of your friends who’ve “liked” the item. The site extends the facebook connect integration out to create a “friends store” which essentially customises the entire experience to be facebook friend centric and also allowing you to invite all your friends into that shopping experience! I love it. You can check out the store here.