With the new Facebook “like” plugin launched last week, Levi’s have jumped in to created a social shopping experience. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote.
On individual product pages, it even pulls in pics of your friends who’ve “liked” the item. The site extends the facebook connect integration out to create a “friends store” which essentially customises the entire experience to be facebook friend centric and also allowing you to invite all your friends into that shopping experience! I love it. You can check out the store here.
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April 23rd, 2010 at 9:01 pm
Seem to me that this feature is only useful when my friends’ does a like on an pair of jeans and the number of my friends’ likes reach a critical mass. Otherwise, what improvement is the FB-like over a heart that we see everywhere today? Does the fact that we filter down the general mass to just FB user add value to shopping experience of jeans?
Turning the solution around, the FB-like plug-in benefits Facebook over the long run. They can create a friend’s filter across all the stores, sites, maps … on the internet and serve it as a product and even a trend forecasting tool for companies.
April 27th, 2010 at 8:04 pm
Alfred, agree on the future forecasting of what people do / don’t like which will be interesting if they ever were to use that data. There isn’t a lot of difference between the like and the star rating (if thats what you mean?) but it is essentially a quicker, less official, “thats cool” kind of button in comparison to choosing a star out of 5 with a review.
Plus, this button instantly tells your friends inside facebook that you liked it, and will generate additional traffic to the stores website.
May 11th, 2010 at 7:05 pm
Love it, great demonstration of how Facebook’s social plugins will improve personalization of the web and bring friends together in shared spaces outside of their wall social networks and blog pages.
For the publisher users will recommend to friends via the like button so that friends cluster in liked areas of the web as we do already in bars and malls.
Imagine if this blog site had the FB feature, I’d now not just be blogging to the unknown users of this blogs but my friends and be using the like button to get them to met me here.
May 15th, 2010 at 7:42 am
Great site! Suspect this is ecommerce of the future.