Lenovo: Kill Switch Viral Campaign

Tue, Jun 16, 2009
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Lenovo have just launched a viral campaign based around their seemingly famous “Kill Switch” feature where you can SMS a number and have your stolen or misplaced laptop disabled or in this case “blown up” to ensure your data stays protected. I’m generally pretty fair on campaigns as they are always limited to the clients three B’s (budget, brief and brand) but this, I don’t think will be making the top viral video charts! But maybe I’m wrong?!

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