LEGO: Brickmented Reality Holiday Campaign

Sun, Feb 3, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.44 out of 5)
No Comments

I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in a new kind of play with the well known LEGO bricks.

LEGO challenged people to make special objects out of LEGO, before taking them out into random real-world places to capture creative photos of LEGGO in situ, then turned the communities hard work into a short holiday film! Very cool.

Be Sociable, Share!
, , , , , , ,

Posted by: