Sorry, this was done 15 years ago in colleges across the globe in Interactive Design 101. Note that there are always only 2 choices allowed – it’s false to say the audience changes the story, they only direct the story along a series of pre-determined routes, picking which route at pre-established control points. It’s similar to old-school Role-Playing Games on consoles where you pick what path your character goes down.

Now if it actually created the movie in real-time (using 3-D rendered characters, etc.), then it would be an innovative idea.

As it stands, its a rehash and repackaging of Interactive Design 101 and will be a flash in the pants trend, if that.

I wrote in January 2009 about interactive movies in my blog. I think the idea is great, but I would add something more. A SMS voting system. This would make it more tempting for cinemas. You could also use the interactive idea it to concerts and live events too. Please read more from http://timojappinen.wordpress.com/2009/01/05/interactive-movies/

Best,

Timo