I don’t think this type of trend will take off, but I’m sure there would be a few interesting uses around for it away from the big screen (possibly for use in online campaigns, museums experiences and the like). Either way, it’s a pretty cool concept that would definitely capture some engagement and certainly has been creating some buzz online since being released. What do you think?
Related Digital Buzz Posts:


March 4th, 2010 at 12:05 pm
Sorry, this was done 15 years ago in colleges across the globe in Interactive Design 101. Note that there are always only 2 choices allowed – it’s false to say the audience changes the story, they only direct the story along a series of pre-determined routes, picking which route at pre-established control points. It’s similar to old-school Role-Playing Games on consoles where you pick what path your character goes down.
Now if it actually created the movie in real-time (using 3-D rendered characters, etc.), then it would be an innovative idea.
As it stands, its a rehash and repackaging of Interactive Design 101 and will be a flash in the pants trend, if that.
March 4th, 2010 at 1:01 pm
Hey Saigon Design,
I couldn’t agree more! Thanks for your comments
March 4th, 2010 at 7:52 pm
I wrote in January 2009 about interactive movies in my blog. I think the idea is great, but I would add something more. A SMS voting system. This would make it more tempting for cinemas. You could also use the interactive idea it to concerts and live events too. Please read more from http://timojappinen.wordpress.com/2009/01/05/interactive-movies/
Best,
Timo