Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes.
Users can tap various tiles within each panoseries to view videos that progress the story, showcase technical off-roading knowledge (like how to properly ford a river) and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild.
Very cool. Created by the guys at Y&R NYC.
Land Rover: An Instagram Adventure Story http://t.co/duAHiAVlXD #nusigma
Land Rover: An Instagram Adventure Story http://t.co/vGZ9VQFFHS #Advertising #DigitalCampaigns #iPhoneApps #LatestTechnology #cmo
Land Rover: An Instagram Adventure Story http://t.co/IAVbqv0yDu
Land Rover: An Instagram Adventure Story http://t.co/QdZZ3jq9V5 #Marketing
@adenhepburn How old is this? Looks eerily similar to https://t.co/loLR7X1nKg
#RubikLife Land Rover: An Instagram Adventure Story – Land Rover fans can enjoy two fictional, Instagram adventure… http://t.co/bHzBke8BW5
We love video, tech and innovation. Therefore we love this – Land Rover: An Instagram Adventure Story http://t.co/unWz4GHDaz @LandRover
Land Rover: An Instagram Adventure Story: Land Rover fans can enjoy two fictional, Instagram adventure stories… http://t.co/05Gqmva6XW
Wow this is TIGHT.
RT @adenhepburn Land Rover: An Instagram Adventure Story http://t.co/cVKvs24ROn
A innovative #instagram #campaign from Land Rover: An Instagram Adventure Story http://t.co/3W6vPKcqhF
#social #some
ANewDomain Update Land Rover: An Instagram Adventure Story – Land Rover fans can enjoy two fictional, Instagram ad… http://t.co/KVQQo4eFuE
Land Rover: An Instagram Adventure Story – Land Rover fans can enjoy two fictional, Instagram adventure stories wh… http://t.co/ArB2chwbIl
RT @adenhepburn Land Rover: An Instagram Adventure Story http://t.co/AnZBG0sJci
[...] Source: Land Rover: An Instagram Adventure Story [...]
RT @markusnieminen: Land Rover: An Instagram Adventure Story – http://t.co/vm8A5Osi4c
.@LandRover : An incredible Instagram adventure story. Well done @YoungRubicam #storytelling http://t.co/ffaXh0tnRg http://t.co/OrBIwv97GC
[...] Landrover: An Instagram Adventure Story Take a look and see how Instagram can be used to bring you closer to all that is going on in the world. [...]
[...] Land Rover: An Instagram Adventure Story [...]