Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens)

Once you’ve got the app you can send and receive Lacta love messages. If you’ve got a message, holding the chocolate bar to your phones camera when inside the app will activate your personalised message that takes over the wrapper and generates a dynamic animation.

I think we’ll see a big increase in personalised augmented reality messages in 2012…

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