KRAFT Smile Tagging App: Grin and Share it.

Sun, Jul 31, 2011
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Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni & Cheese, created by the guys at CP+B.

I’m told it’s the first and only emotionally expressive social sharing tool out there and the very first social tool that allows you to tag content with a photo… And I suspect it will probably stay that way!

But for a “fun” campaign, it’s a pretty cool kind of experiment to see what makes your Facebook Friends actually smile online. Check it out here and see what your friends have been smiling at.

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