Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni & Cheese, created by the guys at CP+B.

I’m told it’s the first and only emotionally expressive social sharing tool out there and the very first social tool that allows you to tag content with a photo… And I suspect it will probably stay that way!

But for a “fun” campaign, it’s a pretty cool kind of experiment to see what makes your Facebook Friends actually smile online. Check it out here and see what your friends have been smiling at.

Help us share the digital goodness!

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